In-person or online meetings, competitor research, gather owner's wishlist.
Figma walkthrough, maximize findability of services before any code is written.
Client reviews and requests changes (as many as needed) before code begins.
Solo design and development, built, tested, and launched — then iterated on real results.
A zoo once asked me to help move an elephant exhibit from Africa to Asia — culturally, not literally. That's the level of cultural depth behind 15+ years of CX/UX work across São Paulo, Denver, and Fortune 500 clients, in four languages. Excellence isn't a checklist. It's a habit.
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