I bridge two fields most companies keep separate: customer experience and digital design. Fifteen-plus years across São Paulo and Denver taught me that a beautiful interface means nothing if the operation behind it can't deliver on it — and that the best UX decisions often come from CX data, not just user interviews.
But here's the part that surprises people: I write the copy too. Not generic filler dropped into a template — actual words, in the client's actual voice. That means sitting through the awkward first meeting where I ask a psychologist to explain her practice like she's talking to a friend, or getting a corporate crisis-management partner to describe himself as "the guy you call to fix it" instead of three paragraphs of legal jargon. A few conversations in, I usually know someone's tone better than their own team does. Then I build the site around it.
Somewhere between compliance work, workforce forecasting, and designing pixel-perfect journeys, I picked up a habit of treating every project — website, exhibit, fundraiser — like it deserves the same obsessive attention to detail. Call it excellence, call it being unable to leave well enough alone. Either way, it shows up in the work.
Certified: Google UX Design Certificate.
Design & build: Webflow, Figma, HTML/CSS, Lovable, n8n (automation, in progress).
Approach: journey mapping, multilingual information architecture, AI-assisted workflows, end-to-end solo delivery — discovery through launch.
Portuguese, English, Indonesian, and Spanish — fluid across all four, which shapes how I design multilingual sites: not as translations, but as separate, localized experiences for each audience.
Solo, end-to-end: discovery conversations, competitive research, a Figma prototype the client can react to, a satisfaction round for revisions, then build. Every project on this site — entertainment, legal, hospitality, healthcare, psychology — went through the same process, because the process is what's repeatable, not the industry.
"I spent years in financial services compliance, where a misplaced decimal could trigger an audit. Turns out that same paranoia is exactly what makes a Webflow build hold up under pressure. Precision doesn't retire — it just changes industries."
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