Turning "call me for basic information" into "book me."

The problem

Client owns a psychology and career-coaching practice had an outdated WordPress site that kept getting hacked — and worse, wasn't converting. New clients couldn't find basic service information, so they called instead of booking, adding friction and eating into her time.

Process

I met with the client in person to map what she was losing — outdated pages, missing info, security incidents. I ran a competitive analysis against other psychology/coaching sites, cross-referenced it with her wishlist, then built a Figma prototype and presented it a week later so she could experience the new flow before a single line of code was written.

Key Decisions

• Restructured service pages around her actual offerings (OPC, career reorientation, retirement prep, HumanGuide®) so answers lived on the page, not in a phone call
• Recommended migrating from WordPress to Webflow — pricier, but solved her recurring security problem and gave her a platform she couldn't easily break
• Built in social proof (testimonials) and a Calendly booking flow to convert visitors directly, no phone tag required

Outcome

Fewer calls asking questions the site now answers itself. Giselle reports new clients finding her and booking directly through the site — the exact gap that started the project.